Newcastle is resurrecting its popular Werewolf Blood-Red Ale, which was the top-selling imported limited edition in 2013.
Like the nocturnal man-beast that serves as its namesake, Newcastle Werewolf has something of a split personality. Tear into a bottle or a pint and it mysteriously transforms – starting out smooth and mellow, then transforming to a bitter bite that will leave beer lovers howling for more.
“We’re pretty sure most of the stories about werewolves are totally made up, but I promise you this: the return of Newcastle Werewolf is very real,” said Quinn Kilbury, brand director for Newcastle Brown Ale. “And just in case werewolves are real, I want to let you know that Newcastle Werewolf has certain magical qualities that not only make it taste awesome but also help you ward off werewolves. Just in case you’re worried about that sort of thing.”
Newcastle Werewolf features a seasonally advantageous palate – sweet berry fruit with roasted caramel notes up front followed by a bite from Fuggle and Golding hops at the finish. It is brewed with rye malts, making it naturally blood-red in color, and is 4.5 percent alcohol by volume with 23.4 International Bittering Units.
Newcastle Werewolf will be supported by a national social and digital campaign, local sampling (where legal), and point of sale materials and displays at retail. Newcastle Werewolf is available nationally from August through October in 6-packs and 12-packs priced comparably to Newcastle Brown Ale. Werewolf also will be available on draft at bars and pubs in most major markets.