HEINEKEN® HELPS CONSUMERS STAY COOL FOR THE SUMMER WITH NEW 18 BOTTLE “JUST ADD ICE” COOLERPACK INNOVATION

 Heineken® is launching the “COOLERPACK,” an engineered 18-pack cardboard packaging  innovation that allows consumers to chill their Heineken® by simply removing the top to their case, and adding ice. The COOLERPACK is the newest edition to the Heineken® range of packaging configurations, bringing convenience and occasion-based purchase choice to beer drinkers everywhere. Designed to pop …

May 05 2017